First, I do benchmarking. I record everything before doing any optimizations. Checking current traffic, keyword rankings, website status and health, backlinks. 

Using Google Analytics for  traffic monitoring  and Google Search Console for Website health and performance monitoring and extracting the data in Excel.

Next, is to find and research actual search terms people enter into the search engines when conducting a search.

Target Location: Adelaide, South Australia
Seed Keywords: Jewellery Maker, Jeweller, Jewellery Manufacturer, Engagement Rings, Wedding Rings, Mens Rings, Dress Rings, Pendants, Earrings, Eternity Rings, Bracelets, Jewellery Repair

Using an Ubersuggest tool and Excel for keyword research and mapping.

Next, I find SEO issues on the website and suggest solutions using the Screamingfrog Tool.

After Website Audit, I do optimization inside the website based on the website audit issues and keyword research. I optimize one page at a time starting from the most important SEO target pages, the Home, Main Menu, Services and the Blog page.

I optimized the Meta Title, meta descriptions and the right headings (1) of the Home page as well as the Wedding Rings sub page using the AI writing tools like Rytr.  I did also an Image Alt Texts, Size, and Filenames, as well as  Geotagging, and Format which can be seen using the web developer tools chrome extension and seo meta inspector.

I successfully listed the website on some Australian local business citations directory. Already has a social media account for DDS Diamond Design Studios and already created a Google Business Profile will increase the authority of the website in the search engines. Guest Posting on different jewelry forum website. Participated in Online Communities like Quora, Here, Reddit. Submitting to Publishing Sites like Medium Here – Here, Sites like Medium. Submitted to Quality Local Niche link directories . With the help of Ahrefs / Ubersuggest tools in finding backlinks opportunities.

Here is the progress on website rankings and traffic after doing the optimizations with the used of Search Console, Google Analytics as well as Looker Studio. I Recorded and analyzed the data. 

With the used of Ubersuggest tool, I come up with the Keyword Ranking Progress Report from January 5-February 4, 2024.

You can check it here that some of the keywords that I research and mapped already improved and got ranked.