Keyword Research and Mapping
Researching keywords is the cornerstone of every effective SEO plan. It involves finding the precise terms and phrases that members of your target audience use when searching for information online and then tailoring the content of your website to appear higher for those terms in search engine results pages (SERPs).
As a Remote SEO Specialist, I utilize the technique of keyword research to identify and investigate real search keywords users type into search engines. Experts in search engine optimization do keyword research to improve search engine ranks.